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Red revolution: Why Lewis Hamilton’s Ferrari move is already a success
March 13th, 2025
MKTG Trends Report - Spring 2025
February 25th, 2025
The 10 C's of Fandom by Dentsu Sports Analytics
October 16th, 2024
Riding the Wave: The stats behind the WSL’s meteoric rise
October 1st, 2024
MKTG Trends Report 2024 powered by Decoding 360
September 12th, 2024
UNLOCKING SPONSORSHIP SUCCESS: NEW STUDY REVEALS WAYS OF TRANSFORMING SPORTS SPONSORSHIPS FOR MAXIMUM IMPACT
September 4th, 2024
HYROX HYPE: Hanna John Talks Growth and Future Prospects
August 27th, 2024
How can brands help fans through the cost of football crisis?
August 12th, 2024
MKTG Fan Stories: Euro 2024
July 11th, 2024
Terraces not tailgates: US owners desperately need a new playbook for UK football fans
July 9th, 2024
dentsu extends sports expertise to Middle East and North Africa
May 15th, 2024
Net Gains: Why netball is poised to reach new heights in 2024
March 8th, 2024
Unlocking Opportunities: CrossFit's Potential for Savvy Brands
February 23rd, 2024
Alex Gummer joins dentsu Sports Analytics as SVP, EMEA
February 8th, 2024
Navigating the Ethical Landscape: The Role of Purpose in Marketing and Sponsorship
November 28th, 2023
Cricket’s sponsors have a vital role to play in driving the sport towards a brighter future
October 5th, 2023
Unlocking the Potential: Innovative Sponsorship Opportunities in Women’s Football
September 27th, 2023
Future-proofing tennis for the next generation
July 11th, 2023
Across the Metaverse: The trends that could shape the future of sports marketing
June 29th, 2023
MKTG Exclusive: Exploring the commercial opportunity in women's football today
June 20th, 2023
The MKTG Manifesto
May 23rd, 2023
Try To Survive: Crisis-hit Premiership Rugby ready to gain ground in attracting new audiences
April 28th, 2023
Dentsu Announces Dentsu Sports Analytics
April 18th, 2023
Authenticity and Nostalgia: How a blue cap helped Lewis Hamilton and a Brazilian bank form the perfect partnership
March 28th, 2023
The NFL playbook for targeting Gen Z fans
February 1st, 2023
