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News + Views

The Next Wave of Golf Fandom: Why YouTube Creators Are Changing the Game

July 16th, 2025

Svetlana von Hanau Joins MKTG Sports + Entertainment as SVP, Hospitality & Events, EMEA

June 26th, 2025

F1: The Movie - A New Era for Sport, Storytelling and Sponsorship

June 19th, 2025

Fan Diaries: Lauren in Japan

May 29th, 2025

How Authenticity Shapes Influencers

April 16th, 2025

Swipe. Score. Repeat. Inside the sports dopamine loop

April 8th, 2025

Future FWD 2025

April 2nd, 2025

Red revolution: Why Lewis Hamilton’s Ferrari move is already a success

March 13th, 2025

MKTG Trends Report - Spring 2025

February 25th, 2025

The 10 C's of Fandom by Dentsu Sports Analytics

October 16th, 2024

Riding the Wave: The stats behind the WSL’s meteoric rise

October 1st, 2024

MKTG Trends Report 2024 powered by Decoding 360

September 12th, 2024

UNLOCKING SPONSORSHIP SUCCESS: NEW STUDY REVEALS WAYS OF TRANSFORMING SPORTS SPONSORSHIPS FOR MAXIMUM IMPACT

September 4th, 2024

HYROX HYPE: Hanna John Talks Growth and Future Prospects

August 27th, 2024

How can brands help fans through the cost of football crisis?

August 12th, 2024

MKTG Fan Stories: Euro 2024

July 11th, 2024

Terraces not tailgates: US owners desperately need a new playbook for UK football fans

July 9th, 2024

dentsu extends sports expertise to Middle East and North Africa

May 15th, 2024

Net Gains: Why netball is poised to reach new heights in 2024

March 8th, 2024

Unlocking Opportunities: CrossFit's Potential for Savvy Brands

February 23rd, 2024

Alex Gummer joins dentsu Sports Analytics as SVP, EMEA

February 8th, 2024

Navigating the Ethical Landscape: The Role of Purpose in Marketing and Sponsorship

November 28th, 2023

Cricket’s sponsors have a vital role to play in driving the sport towards a brighter future

October 5th, 2023

Unlocking the Potential: Innovative Sponsorship Opportunities in Women’s Football

September 27th, 2023
Cormac Tennis EMEA

Future-proofing tennis for the next generation

July 11th, 2023
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