Every brand wants their event activations to leave a lasting impression, but how do you actually measure that impact?

Dentsu Sports Analytics’ Return on Experience (ROX) model goes beyond traditional metrics to uncover the true value of live experiences. By combining fan data, behavioural insight and real-world outcomes, ROX helps brands understand what worked, what resonated and what to do differently next time.

Whether it’s evaluating emotional connection, on-site engagement or long-term brand impact, ROX gives you a clear framework to measure success and plan smarter for the future.

👉 Click here for full details