The Battle of the Paddles
With Table Tennis a sweeping trend across NFL locker rooms, who better than the official locker product of the NFL, P&G, to settle the player bragging rights. We created the inaugural P&G Battle of the Paddles, staged just before Super Bowl LVII.
We brought eight NFL athletes together to trade blows across the table, live streamed it on Twitch and dominated the social channels across teams, players and influencers.
The total impressions far exceeded pre event target by over 5x to reach
1.5 billion+ impressions
It went over three times the average live audience on Twitch
4.3 million views
And it even drove direct sales with live streamers taking advantage of an Amazon link to spend over $250k on P&G products