Great Southern Bank
House Party at the Gabba
In 2021, Great Southern Bank rebranded from Credit Union Australia (CUA), forged a new purpose of "helping all Australians own their own home" and set sights on doubling its customer base by 2024.
Solution
MKTG's Experiences + Events team worked alongside the MKTG Sponsorship Consulting team with Great Southern Bank to bring “The Great Southern Bank House Party” to BBL fans at the Gabba in Brisbane. MKTG transformed a blank canvas space of The Deck into an enticing hospitality space for BBL fans to enjoy across the summer cricket season. The space featured a VIP hospitality area, photo moment and surprise and delight moments for fans. Great Southern Bank also ran two promotions as part of the partnership and the House Party activation to give away $50K towards a home deposit and $2000 freedom voucher.
Results
345 VIP attendees (sold out) across five games at the Gabba and 42,300 promotional entries to the $50K Cash Bash were lodged where the winning entry was promoted across social and via earned media.
VIP attendees
345
Live broadcast crosses
2
Promotional entries
