Solution

MKTG's Experiences + Events team worked alongside the MKTG Sponsorship Consulting team with Great Southern Bank to bring “The Great Southern Bank House Party” to BBL fans at the Gabba in Brisbane. MKTG transformed a blank canvas space of The Deck into an enticing hospitality space for BBL fans to enjoy across the summer cricket season. The space featured a VIP hospitality area, photo moment and surprise and delight moments for fans. Great Southern Bank also ran two promotions as part of the partnership and the House Party activation to give away $50K towards a home deposit and $2000 freedom voucher.