Solution

The VIP launch event was held at the home to contemporary and performing arts, CarriageWorks. The evening delivered a captivating, invitation-only opportunity for media, clients and VIP guests to witness an exclusive reveal of the latest model. This was a defining moment for Land Rover, as the first opportunity to showcase themselves as a Modern Luxury brand locally. Following the launch event, MKTG helped produce bespoke, immersive training sessions onsite for Range Rover Sales Managers and Executives where they took a deep dive into the Range Rover Sport's features and benefits. At the same time, media were given the opportunity to capture every aspect of the car’s breath-taking design up close and personal, in a dedicated space designed to privately showcase the vehicles for content creation.