MKTG Sports + Entertainment is proud to announce the appointment of Svetlana von Hanau as Senior Vice President, Hospitality & Events, EMEA. Svetlana brings over 15 years of experience delivering live world-class brand activations across sport, music and culture, most recently spending 11 years at Octagon.

Throughout her career, Svetlana has led global hospitality and event strategies for some of the world’s most iconic brands, including Coca-Cola, Budweiser and Michelob Ultra. Her recent work spans major global stages, from the UEFA European Football Championship to landmark cultural moments like Tomorrowland and the NBA All-Star Game.

Svetlana will play a key role in elevating MKTG’s hospitality and events offering across the EMEA region, helping brands show up meaningfully in moments that matter. She joins a growing leadership team under the direction of Charlie Wylie, Managing Director, EMEA, and will work across MKTG’s global portfolio of clients and partnerships.

“Live experiences have a unique power to forge lasting connections between brands and people,” says Svetlana von Hanau. “Joining MKTG right now is such an exciting opportunity to take that to the next level, blending creativity, culture and top-tier delivery across some of the biggest moments in sport and entertainment.”

“Svetlana’s creative leadership and vast experience across some of the biggest stages in global sport and entertainment make her a brilliant addition to our team. Her passion for delivering premium experiences aligns perfectly with our vision at MKTG.” Charlie Wylie added.

Svetlana’s appointment underscores MKTG’s ongoing investment in premium brand experiences and its ambition to lead the industry in delivering culturally-impactful experiential and hospitality.