Igniting the Nation’s DIY Spirit at the British Grand Prix

eBay took centre stage at the Qatar Airways British Grand Prix 2025, using one of the UK's biggest sporting events to build trust, drive consideration and inspire confidence in DIY car maintenance.

Through an immersive sponsorship experience, the brand turned awareness into action at scale.

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With trust and confidence acting as barriers to DIY vehicle maintenance, MKTG was tasked with helping eBay demonstrate its credibility in the category and become a more considered choice for motorists.

Silverstone provided access to a highly engaged audience of passionate motorsport fans who naturally over-index in automotive interest and DIY behaviours.

As headline sponsor of the Main Stage at the Qatar Airways British Grand Prix 2025, eBay delivered a fully integrated sponsorship featuring 45+ hours of live content, the immersive eBay Garage, interactive fan experiences and education around its Guaranteed Fit proposition.

More than 170,000 fans engaged with the activation, helping eBay build greater trust, increase consideration and further establish itself as a leading name in the Parts & Accessories market.