Toyota
Toyota Sports Fest
As a Team USA partner and standing for Mobility for All, Toyota needed a way to smash down the barriers of entry to Olympic and Paralympic sports. Our answer? The Toyota Sports Festival.
Together, we developed a multi-faceted experiential unit, designed to showcase able-bodied and adaptive sports experiences. Fans were able to try various sports via Toyota's NGB partners, meet Team Toyota medallists and learn about the Olympic & Paralympic movements.
Sports Fest debuted in Park City in support of the 2022 Olympics and Paralympic Games. It's since grown through a unique presence within Toyota's footprint at major Autoshows across the country from LA to Chicago to NYC.
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PLay Video
Results
Increased dwell time within Toyota's auto show footprint
3X
Eight out of ten attendees said they will share their experience
80%
Over half the attendees are now more likely to consider Toyota