MKTG is delighted to unveil a stellar line-up of brands joining its National Stadia Media Program for the Men’s International 23/24 Cricket season. This diverse group of returning and new partners is poised to own the summer, captivating millions of passionate fans across the nation.

"Cricket is more than just a sport; it's a cultural phenomenon that weaves itself into the very fabric of Australian summer," says Michael da Costa-Alves, General Manager Commercial at MKTG. "Our National Stadia Media program is a platform for brands to not only be seen, but to be experienced by fans in a way that resonates deeply. This season's line-up is a testament to that power."

Familiar Faces, Fresh Opportunities

Cricket fans will be greeted by familiar faces like NRMA and Dettol, returning as Cricket Australia Series Naming Rights partners. Long-time supporter CommBank brings its summer cheer to the MCG Boxing Day Test, activating its Yello Deck to amplify the fan experience. Asics returns to capture fan moments with interactive Fan Cams and Selfie Cams. Toyota, now owning both Wickets and Boundary moments, is set to amplify every pivotal play. Woolworths, putting a "Fresh" spin on the program, will introduce fresh bowlers to the crease and DIAGEO's Bundy Rum is back with Bundy Big Cash Catch.

KFC, Bet365, Fox Sports, Qantas, BKT will also be part of the line-up and we are excited to have Tik Tok back, padding up for their third successive season.

Joining the Cricket Brigade

New partners are also bringing their unique offerings. Liquorland, Cricket Australia's newest recruit, is ready to quench the summer thirst with its refreshing beverages. HCL will be part of the team as the official Digital Technology Services partner.

Own Cricket, Own Summer

MKTG's program goes beyond just ad space. Brand partners will be seamlessly integrated into the very fabric of the season, living and breathing cricket alongside fans. Their stories will unfold across every run, every wicket, every boundary, every six. With up to 211 hours of coverage over 31 days, across seven major cities. As Australia’s World Cup and World Test Champions return to take on Pakistan and West Indies.

“MKTG's Stadia Media Program is about creating meaningful connections with Australian cricket fans. It’s about brands becoming synonymous with the cheers, the tears, and the shared joy of an Australian summer.”

"This is a program built on passion, on shared experiences, and on a deep understanding of what cricket means to Australians. We're excited to welcome our brand partners to this summer's journey, and together, own the moment and own the summer” said Mr da Cost-Alves.