OPEL: Adam Prix

OPEL: Adam Prix

In order to modernize Opel’s brand image in France and position its Adam car as the lifestyle partner of women, MKTG created the 1st claw machine with facial recognition technology. In this machine, “Adam” dolls were used as the prize that consumers attempted to grab!

The state of the art technology used sensors for facial recognition. Depending on which direction you moved your head, the claw would move in the same direction. When you opened your mouth, the claw went down to reach for a doll.

If successful, you had the chance to shop for 30 minutes escorted by a “baggy boy” or “Adam”… who later drove the winner home in an Opel Adam.

The campaign was available in 20 shopping malls during 10 weeks and allowed more than 11,300 women to participate. 2,920 lucky winners were escorted during their 30 minute shopping trip by one of 15 baggy boys while 600 lucky winners were driven home in an Opel Adam.